Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google.
Kara Swisher at Re/code, who frequently reports on chatter from within Yahoo, has sources who say CEO Marissa Mayer and SVP of mobile and emerging products Adam Cahan are leading an “aggressive effort” to convince Apple to do just that. Swisher writes:
A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along. The company has prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs.
That has not happened as yet officially and no deal is imminent — it’s just the big honking goal of the new Yahoo effort, said sources. Still, several said Mayer has already buttonholed a few Apple executives on the topic, including its powerful SVP of design, Jony Ive, who knows the former Google exec well.
It’s worth noting that Yahoo already provides default data for the iPhone’s weather and stocks apps, and Apple has tried to distance itself from Google reliance in the past. I probably don’t have to remind you about the time they dropped Google Maps in favor of their own maps product (with less than ideal results).
Google is said to pay over a billion a year to Apple, but Yahoo has hardly been shy about throwing money around since Mayer took over. The company has pretty much been on a non-stop acquisition quest.
Still, it could be hard for Yahoo to make a legitimate case to Apple when its own search product is powered by Bing, though Mayer is apparently determined to get away from that too.
Yahoo released its Q1 earnings report this week, with revenue up 1% year-over-year. Search revenue was up 5% at $445 million. Ex-TAC, it was up 9%.
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